Diamond Resorts Ownership

Ultimate Guide to Diamond Resorts Ownership

Article Summary

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  • Diamond Resorts, founded in 1996, has undergone multiple acquisitions—most notably by Apollo Global in 2016 and Hilton Grand Vacations in 2021.
  • Following Hilton’s $1.4 billion acquisition, Diamond Resorts is being gradually rebranded and integrated into the Hilton Grand Vacations network.
  • This shift brings enhanced benefits for members, including expanded vacation options, better customer service, and access to Hilton’s loyalty programs.
  • For those looking to get rid of a Diamond Resorts timeshare, the ownership change may impact available cancellation options or contract handling.
  • Understanding how to get out of a Diamond Resorts timeshare now involves navigating new systems, potential rebranding issues, and altered policies under Hilton.
  • HOW2CXL provides tailored support during this transition, helping owners explore legal exit strategies with clarity and confidence.
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Overview of Diamond Resorts’ Ownership History

Diamond Resorts, established in 1996, has evolved into a global leader in the hospitality industry, celebrated for its extensive portfolio of vacation ownership properties. Over time, Diamond Resorts has experienced various ownership changes that have influenced its development. 

Initially, Diamond Resorts was involved in a series of acquisitions and mergers that broadened its reach and impact in the vacation ownership sector.

The most significant change took place in 2016 when Apollo Global Management, a prominent private equity firm, acquired Diamond Resorts. This acquisition provided substantial capital and strategic direction, enabling Diamond Resorts to enhance its offerings and improve its services.

Acquisition by Hilton Grand Vacations

  • The most recent and significant change in ownership occurred in August 2021, when Hilton Grand Vacations (HGV) acquired Diamond Resorts in a transaction valued at approximately $1.4 billion. This acquisition marked a pivotal moment for both companies, combining two of the largest entities in the vacation ownership industry.

Strategic Implications

The acquisition was strategically beneficial for Hilton Grand Vacations, allowing it to diversify its portfolio with over 92 Diamond Resorts properties, enhancing its presence in desirable vacation destinations worldwide. For Diamond Resorts, this acquisition provided access to Hilton’s extensive customer base, robust marketing strategies, and global brand recognition. If you’re a current owner and looking for information on how to get out of a Diamond Resorts timeshare, it’s essential to explore your options to cancel your timeshare successfully.

Impact of Ownership Change on Members

  • Enhanced Member Benefits: Members of Diamond Resorts have enjoyed several benefits following the acquisition by Hilton Grand Vacations. One significant change is the access to a wider range of vacation options. Hilton’s extensive network of resorts and hotels worldwide has greatly expanded the vacation choices available to Diamond Resorts members.
  • Improved Customer Service: Another positive impact is the enhancement in customer service and support. Hilton Grand Vacations is known for its high standards of service, which has translated into improved customer experiences for Diamond Resorts members. The integration has led to more efficient processes and better support for vacation planning and booking.
  • Integration Challenges: However, the transition has not been without its challenges. Some members have expressed concerns about changes in reservation systems, increased fees, and adjustments to membership benefits. While these issues are common during large-scale integrations, both companies have been working diligently to address them and ensure a smooth transition for all members.

Transition and Rebranding Process

Brand Integration

The rebranding process has been a crucial part of the acquisition. Diamond Resorts properties are gradually being integrated into the Hilton Grand Vacations brand. This includes rebranding resorts, updating marketing materials, and aligning operational practices with Hilton’s standards.

Communication with Members

Effective communication has been vital during this transition. Both companies have worked to keep members informed about changes and what to expect. Regular updates through emails, newsletters, and dedicated customer service lines have been set up to assist members during this period.

System Integration

The integration of reservation and management systems has been another significant aspect of the transition. This aims to create a seamless experience for members, allowing them to access both Diamond Resorts and Hilton Grand Vacations properties through a unified platform.

Future Prospects Under New Ownership

Expansion Plans: Looking ahead, Hilton Grand Vacations has ambitious plans to expand its portfolio and enhance its offerings. The acquisition of Diamond Resorts is just the start of a broader strategy to grow its market presence and deliver unparalleled vacation experiences.

Bluegreen resort
  • Innovation and Development: Innovation is a key focus for Hilton Grand Vacations. The company is investing in new technologies and developments to enhance the member experience. This includes improvements in online booking systems, personalized vacation planning tools, and upgraded resort amenities.
  • Member-Centric Approach: Hilton Grand Vacations remains dedicated to a member-centric approach. The integration of Diamond Resorts into its portfolio aims to offer members more value, superior service, and an overall enhanced vacation experience. Continuous feedback from members is being utilized to refine services and ensure their needs are met.

Frequently Asked Questions

Who owns Diamond Resorts now?

Diamond Resorts is now owned by Hilton Grand Vacations, following the acquisition in August 2021.

What changes can Diamond Resorts members expect?

Members can expect access to a broader range of vacation options, improved customer service, and enhanced membership benefits. However, there may be some transitional challenges related to system integrations and fee adjustments.

How does the acquisition benefit Hilton Grand Vacations?

The acquisition allows Hilton Grand Vacations to diversify its portfolio, enhance its market presence, and offer a wider range of vacation destinations to its members.

Will Diamond Resorts properties be rebranded?

Yes, Diamond Resorts properties are gradually being rebranded under the Hilton Grand Vacations brand as part of the integration process.

How can members stay informed about the changes?

Members are encouraged to stay informed through regular updates provided by Hilton Grand Vacations and Diamond Resorts via emails, newsletters, and customer service lines.

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