Is Accor Part of Marriott? A Detailed Comparison
If you are into the study of hotel chains, you must have wondered if it’s Accor and Marriott that are connected. While both firms are leaders among hospitality providers, featuring big brand portfolios serving all kinds of travelers, the truth is that Accor and Marriott are independently owned companies with their own specific brand identity and way of doing hospitality.
In this step-by-step guide, we are going to show the differences and similarities between Accor and Marriott, answer common questions about their relationships, and also review how these two brands compete in the industry.
Understanding the Difference Between Accor and Marriott
There are lots of differences between Accor and Marriott, not only in their geographical focus but also regarding the brand offering and style of operations.
Marriott’s Focus:
Accor’s Focus:
Estimated Savings:
Who Owns Accor and Marriott?
Marriott International:
Marriott International is a publicly traded company headquartered in Bethesda, Maryland, U.S. It was founded by J. Willard Marriott in 1927 as a root beer stand, which eventually grew into a multi-billion-dollar global hospitality company. Today, it remains one of the largest hotel chains in the world, operating over 7,000 properties in more than 130 countries.
Accor:
Accor is a publicly traded French multinational corporation, founded in 1967 by Paul Dubrule and Gérard Pélisson. It started with the opening of the first Novotel hotel in France and has since expanded to more than 5,100 properties in 110 countries. Accor remains a leading European hospitality group with a diverse range of brands across luxury, midscale, and budget categories.
Accor’s Global Brands vs. Marriott’s Hotel Portfolio
Both Accor and Marriott manage an impressive array of brands that cater to different segments of the hospitality market.
Accor’s Key Brands:
No, Accor and Marriott are two separate loyalty programs. Yes, they are both very active and strong loyalty programs, but they’re truly independent of each other, and you can’t earn or redeem points across them.
Comparison of Loyalty Programs:
What Makes Accor Unique from Marriott?
While Marriott might have the largest exposure in North America and boasts more brand variance, Accor differentiates itself with a huge emphasis on lifestyle and boutique hotels. Accor has adopted the trend of “experience over luxury,” creating brands that appeal to guests seeking personalized and local experiences rather than traditional luxuries.
Key Differentiators:
How Accor Competes with Marriott in the Hospitality Industry
Accor and Marriott compete fiercely in the global hospitality industry, but each company takes a slightly different approach to growth and brand management.
Marriott’s Competitive Edge:
Accor’s Competitive Edge:
Are There Any Partnerships Between Accor and Marriott?
No, Accor and Marriott do not have any mutual or mergers. This makes them direct competitors in the hotel arena, whereby none of the crossing over on loyalty programs or property management occurs. That means guests loyal to one brand will not be able to transfer points, benefits, or privileges into the other.
Frequently Asked Questions
No, Accor and Marriott are completely separate companies. They operate independently, managing their own portfolios of hotel brands and loyalty programs.
No, Marriott Bonvoy points can only be used at Marriott-affiliated hotels. Similarly, Accor’s ALL points can only be used within the Accor network.
Marriott is larger in terms of the number of properties, with over 7,000 hotels worldwide compared to Accor’s 5,100 properties. However, both are major global players in the hospitality industry.
Marriott is more dominant in North America and offers a broader range of brands across luxury, midscale, and budget segments. Accor, on the other hand, focuses heavily on lifestyle brands and has a stronger presence in Europe and Asia.
No, you cannot transfer points between ALL (Accor Live Limitless) and Marriott Bonvoy, as they are separate loyalty programs operated by different companies.